Understanding shoppers’ behavior to offer
Location information helps Mall Management to measure the effectiveness of marketing campaigns.
Enhanced shopper experience by providing
free Wi-Fi and personalized offers
Mercato Mall needed level of insights that enable the merchants to offer niche level personalized offers to enhance the customer experience and customer engagement.
Total Area (sq ft)
Increased Dwell Time
Mercato Mall Location based services and deep customer insights reports
Standard “footfall counting” guest wifi solutions solutions never meets the need because they only count people. They can’t tell how long each customer stays, or whether the customer has visited the store before. It gets messed up when you move around, especially the children and the counter goes on ticking, providing inaccurate info. And customers’ own descriptions of their shopping habits are not always reliable. EZELINK offers a solution which understand customers real behavior, whenever someone arrives at the mall, where they go, how long they stay in each area, and which stores they actually enter.
The EZELINK wireless network and EZELINK EZESMART MONETIZATION solution can track upto 50,000 mobile devices at the same time. Location is accurate in common areas such as corridors and food courts. EZELINK is currently working to fine-tune location accuracy to show when someone actually enters a store, as opposed to lingering near the door. Pinpointing location is exceptionally challenging in retail environments because of the interference from electronic equipment for sale, and from stores’ private wireless LANs.
Integration with Privilege Plus Loyalty program
Delivered personalized services and offers
Enhanced shopper experience by providing free Wi-Fi and personalized offers
Correlated shopper behavior with advertising campaigns and mall events
Gained ability to see what types of tenants attract visitors
The Internet is now such an important part of a person’s life that the lack of access to a network in a restaurant or hotel may well be the reason for refusing the services of the respective organizations. Let’s talk about the features of the deployment of WiFi-networks in the building of guest wifi solutions hotels, important parameters, as well as the hardware component.
The fact that every modern hotel should have access to the Internet via WiFi in its assets is not worth mentioning. wifi6 wireless solutions However, the configuration of the premises and number of other requirements and features make this task somewhat specific. It is important to assess the degree of signal propagation, to choose the right equipment, software and at the same time avoid unnecessary costs.
In terms of wireless network deployment, a typical hotel is somewhat more complicated than an office open space or coffee house. Yes, the density of customer connections is not so high here, but the distribution of the signal is affected by walls, furniture, interior elements, pipes and other engineering structures. At the same time, for the result (for providing quality service to the guests), the ratio of signal levels and noise in any place of the hotel room is extremely important. outdoor wifi solutions Therefore, even at the design stage of the network, it is necessary to conduct a full radio survey and radio planning to determine the optimal points of equipment placement. ucuz tiktok takipçi
Within this stage, specialized equipment and software will be involved. Equally important is information about the characteristics of objects located on the signal propagation path (up to the materials used). Usually, interference analysis is performed according to drawings and floor plans. The discrepancy between the actual situation and the plans can lead to critical errors in the results; therefore, it is advisable to supplement theoretical studies with practical measurements.
An example of a radio coverage map of a floor with guest rooms where a radio survey was conducted.
The situation with new hotels is even more complicated. wifi solution Frequently, the customer still requires radio planning results at an early stage in order to design cable infrastructure. But the actual distribution of the signal is significantly influenced by the finishing materials, so that the radio inspection of the concrete box gives practically meaningless results.
In such a
situation, several equipped demo rooms are needed in which a radio survey is
conducted. They are trimmed and furnished in the first place, and then based on
the obtained measurements (extrapolating them to other numbers) the cable
infrastructure of the entire complex is designed.
There are two fundamentally different approaches to the formation of infrastructure for the provision of Internet access services. The first is the refinement of the existing solution in order to improve its characteristics. The second is the introduction of a new hotel wifi solution integrated solution.
Most hotels seek to optimize technological costs, so they choose the first way – redesign with improved coverage and network capacity but retaining (if possible) already purchased equipment. The second way is more in demand with new objects.
In any case, for the organization quality access will need additional equipment. The volume of purchases is calculated based on the expected density of connections. When choosing a new device, it is impossible not to consider the specifics of the hotel “guest” access – both from a technical and aesthetic point of view. A good access point for hotels should be dual-band. The device should provide load balancing, including through the Band Steering function, which allows clients to switch to the 5 GHz band with devices supporting it, freeing the band in the 2.4 GHz band (for devices that do not support the second band).
The new devices for wireless communications for premises (that is, those places where signal propagation is hampered by overlaps, furniture, etc.) provide Beam-forming technology, which changes the conditions of signal transmission depending on the characteristics of the environment. The device determines which direction of the signal loss is greatest, and this task can be solved together with the subscriber device and the access point independently, depending on the standards supported by the client.
It is worth noting the technology that has already become mandatory in networks of the Enterprise: Airtime Fairness level, which provides protection against a “slow client”, which now cannot monopolize access point resources and does not degrade the overall network performance. In addition, the point should fit into the interior of the hotel. Of course, it can also be removed for a false guest-wifi solutions ceiling, but this may affect the range of the signal, therefore it is recommended to keep the devices visible.
Access points designed for installation in rooms are often issued in the form of ordinary sockets, so as not to stand out. Access points for corridors and other premises are available in different buildings, have the function of disabling network indicators. Additionally, they are protected from theft, for example, using Kensington lock. To minimize the number of wires cloud managed wifi solutions suitable for access points, modern devices use PoE (Power over Ethernet). Such factors as ease of setup, features of access to the device via the web interface, etc. are considered in the second place, because it is assumed that the solution needs to be configured once, after which it will function without additional interventions. Although the hotels have their own additional wishes regarding the monitoring and adjustment of the purchased equipment.
If we are not talking about the development of customized solutions that use specific previously purchased equipment, hotels may well use standard projects from large manufacturers. As an example of this approach – the project of building a wireless network in a hotel with 80 rooms based on our standard equipment.
EZEGATE: Gigabit VPN router with 2 WAN ports, optimized Network Resource Pulling (ONRP) and utilization mechanism, coupled with EZESMART ENGINE
24-port Gigabit Managed Layer 2 Switch with 4 SFP Slots
WiFi hotspot controller
AC1350: QCA IPQ4018 +QCA8072
Along with the equipment for providing wireless access, a convenient authorization system is often introduced, since the password typed on the check or written on one of the pages of the folder with the welcome information in the room is a remnant of the past, like a slow connection or permanent communication breaks. Authorization via SMS or a page on social networks gives the hotel some information about the guest, which, when analysed in bulk, allows you to change the parameters of the offer for the target audience. Technologies provide not only image advantages, but also completely monetized marketing data.
you can use mobile phone applications or similar services that are often
provided with IT partners to save on development. Similarly, in partnership
with leading legal OTT services, guests can be offered streaming video as an
alternative to hotel television.
A wireless network with good coverage and stable Internet access opens up a lot of possibilities in front of the hotel. For example, it allows you to use mobile payment terminals at any point, install ATMs or other self-service terminals. In addition, it is possible to introduce IT-tools for business automation through smartphones and tablets for staff, which allows you to simplify the management of individual services – banquet, maid, catering. And large global hotel chains are already testing various forms of mobile applications for the guests themselves, offering tools to meet their needs with minimal contact with the staff, which are available when connecting to the Internet or WiFi of the hotel network, which is especially convenient for guests from other cities or countries .
DWTC looked at various enterprise WiFi solutions before choosing EZELINK as their trusted WiFi partner. Guest WiFi with login credentials through voucher, available anywhere in the building including gym, swimming pool and spa with roaming. To address the robust WiFi connectivity and day-to-day guests challenges technical team implemented a sustainable, secure and modern wireless solution managed centrally through wireless controller.
Our quality WiFi network makes DWTC buildings more competitive and desirable to prospective guests. Our solution, designed specifically for the hospitality sector, allows property managers to take control of the building’s connectivity. Our easy-to-use cloud management platform, allows management to have connectivity and their own private network from day one.
The Apartments Dubai World Trade Centre providing comfort, great value, and convenience to all the guests, both short-term and long-term. Ideally located amongst the major landmarks of Dubai, you are always at the centre of both business and leisure.
You couldn’t be any closer to events at the Dubai International Convention and Exhibition Centre (DICEC). Step out of your apartment and into the venue. It’s as easy as that.
EZELINK robust WiFi infrastructure is an essential component for First Steps Business Center’s complete mobility office environment. We are helping their clients with fast reliablel WiFi where they want it, increased level of security, bandwidth manamegemnt, multilevel networks and secuiryt and customer loyalty.
Centralized amanagement of network helping the firmware and software upgrades remotely with no service disruption. Enhanced captive portal facilitiate the client to create and manage the customizable branded login page and collecting the important user demographics and scoial media data.
Our managed WiFi services covered the entire lifecycle of WLAN – from designing, engineering and installing the wireless system, to managing the entire network. To provide the strongest possible WiFi connection our engineers instaled the access points as per the layout and office floor plan to avoid any interference from the walls and signals from outside world.
First Steps is a community of entrepreneurs, startups, facilitators and Fortune 500 companies busy creating the future of regional ICT and disrupting the status quo. They are the MENA region’s largest ICT hub, with liberal regulations that facilitate business success. DIC fosters entrepreneurs, empowers SMEs, and attracts global ICT leaders to Dubai. Where your business accesses a rich ecosystem of knowledge workers, nimble service providers, and expertise from the world over.
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