Analytics
Understanding shoppers’ behavior to offer personalized services
Location
Location information helps Mall Management to measure the effectiveness of marketing campaigns.
Shopping
Enhanced shopper experience by providing free Wi-Fi and personalized offers
Challenge
Mercato Mall Location based services and deep customer insights reports
Standard “footfall counting” guest wifi solutions solutions never meets the need because they only count people. They can’t tell how long each customer stays, or whether the customer has visited the store before. It gets messed up when you move around, especially the children and the counter goes on ticking, providing inaccurate info. And customers’ own descriptions of their shopping habits are not always reliable. EZELINK offers a solution which understand customers real behavior, whenever someone arrives at the mall, where they go, how long they stay in each area, and which stores they actually enter.
Solution
The EZELINK wireless network and EZELINK EZESMART MONETIZATION solution can track upto 50,000 mobile devices at the same time. Location is accurate in common areas such as corridors and food courts. EZELINK is currently working to fine-tune location accuracy to show when someone actually enters a store, as opposed to lingering near the door. Pinpointing location is exceptionally challenging in retail environments because of the interference from
electronic equipment for sale, and from stores’ private wireless LANs.
MONETIZATION Engine
- Integration with Privilege Plus Loyalty program
- Delivered personalized services and offers
Results
- Enhanced shopper experience by providing free Wi-Fi and personalized offers
- Correlated shopper behavior with advertising campaigns and mall events
- Gained ability to see what types of tenants attract visitors
- wifi6 wireless solutions
- outdoor wifi solutions
- wifi solution
- hotel wifi solution
- guest-wifi solutions
- cloud managed wifi solutions
Mercato WiFi Products & Solutions
Unified Rack-space
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