Mercato Mall tracks shopper location to evaluate marketing campaigns and make personalized offers. | EZELINK
Asset 15

Search

Search for your best favorite articles, news.

Mercato Mall tracks shopper location to evaluate marketing campaigns and make personalized offers.

Mercato Mall tracks shopper location to evaluate marketing campaigns and make personalized offers.

Analytics

Understanding shoppers’ behavior to offer personalized services

Location

Location information helps Mall Management to measure the effectiveness of marketing campaigns.

Shopping

Enhanced shopper experience by providing free Wi-Fi and personalized offers

Challenge

Mercato Mall needed level of insights that enable the merchants to offer niche level personalized offers to enhance the customer experience and customer engagement.
643,000
Total Area (sq ft)
140
Retail Shops
50,000
Visitors/Week
30 Minutes
Increased Dwell Time

Mercato Mall Location based services and deep customer insights reports

Standard “footfall counting” solutions never meets the need because they only count people. They can’t tell how long each customer stays, or whether the customer has visited the store before. It gets messed up when you move around, especially the children and the counter goes on ticking, providing inaccurate info. And customers’ own descriptions of their shopping habits are not always reliable. EZELINK offers a solution which understand customers real behavior, whenever someone arrives at the mall, where they go, how long they stay in each area, and which stores they actually enter.

Solution

The EZELINK wireless network and EZELINK EZESMART MONETIZATION solution can track upto 50,000 mobile devices at the same time. Location is accurate in common areas such as corridors and food courts. EZELINK is currently working to fine-tune location accuracy to show when someone actually enters a store, as opposed to lingering near the door. Pinpointing location is exceptionally challenging in retail environments because of the interference from
electronic equipment for sale, and from stores’ private wireless LANs.

MONETIZATION Engine

  • Integration with Privilege Plus Loyalty program
  • Delivered personalized services and offers

Results

  • Enhanced shopper experience by providing free Wi-Fi and personalized offers
  • Correlated shopper behavior with advertising campaigns and mall events
  • Gained ability to see what types of tenants attract visitors

Mercato WiFi Products & Solutions

AP1750 Wireless Dual Band Access Points
Wireless LAN Controller
Wireless Access Gateway & Bandwidth Management
EZECMS & Monetization Engine
Centralized Cloud
 Unified Rack-space

Looking for a better WiFi Solution?

We specialise in public and private WiFi solutions to meet the needs of your business.

Asset 15

LIMITED OFFER

Register for free trial, it only takes a minute to fill the form and our products team will contact you for further information.

Asset 15

GET IN TOUCH

Thanks for your interest in EZELINK. Please use this form if you have any questions about our products and solutions, we'll get back to you very soon.

It is important for us to inform customers of our latest products and services. However, if you find that the information you receive is not relevant, we provide you the appropriate options to help you manage your communication preferences.
Asset 15

Register Now

Technology Updates, News & Special offers

It is important for us to inform customers of our latest products and services. However, if you find that the information you receive is not relevant, we provide you the appropriate options to help you manage your communication preferences.