Location based services and deep customer insights reports
Standard “footfall counting” solutions never meets the need because they only count people. They can’t tell how long each customer stays, or whether the customer has visited the store before. It gets messed up when you move around, especially the children and the counter goes on ticking, providing inaccurate info. And customers’ own descriptions of their shopping habits are not always reliable. EZELINK offers a solution which understand customers real behavior, whenever someone arrives at the mall, where they go, how long they stay in each area, and which stores they actually enter.
The EZELINK wireless network and EZELINK EZESMART MONETIZATION solution can track upto 50,000 mobile devices at the same time. Location is accurate in common areas such as corridors and food courts. EZELINK is currently working to fine-tune location accuracy to show when someone actually enters a store, as opposed to lingering near the door. Pinpointing location is exceptionally challenging in retail environments because of the interference from
electronic equipment for sale, and from stores’ private wireless LANs.
- Integration with Privilege Plus Loyalty program
- Delivered personalized services and offers
- Enhanced shopper experience by providing free Wi-Fi and personalized offers
- Correlated shopper behavior with advertising campaigns and mall events
- Gained ability to see what types of tenants attract visitors
Mercato WiFi Products & Solutions
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