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The Pointe Mall Public WiFi and Analytics solution to enable customer engagement and retail experience.

Public WiFi for retail and visitors open a whole new world of possibilities to explore the use of technology, immersing visitors in an unforgettable shopping experience. Today, the mall boasts a vibrant mix of stores, restaurants and services which, together with its award-winning design, makes it a popular attraction for both visitors and locals.

Each retail outlet has easy access to great design and the right tenant mix, beyond this enabling new interactive experiences for shoppers as well as retailers using premium enterprise-grade public WiFi. Mall offers the high-quality free WiFi to the mall visitors so they can access content to play, work or have fun. They can use data-intensive enterprise applications while having breakfast at one of the mall’s restaurants, or download a movie while waiting to try on a pair of shoes.

About The Pointe Mall

The Pointe, Dubai’s iconic new waterfront destination offering unrivalled dining, entertainment and leisure. Set at the tip of the world-famous Palm Jumeirah, across the bay from Atlantis The Palm, The Pointe is a scenic, relaxing arena with more than 80 restaurants, shops and attractions including dining, retail and entertainment outlets. Its centrepiece is a spectacular fountain display which will enthral visitors with stunning shows that can be viewed from The Pointe’s wide range of waterfront dining spots.

The Pointe brings a new energy to the entertainment and dining landscape of Dubai by providing visitors with limitless choices, vibrant experiences and charming views. It’s the one-stop destination for residents and tourists, with a complete range of dining delights offering something for everyone, from gourmet dining to casual family restaurants. There’s also a dine-in cinema, a supermarket, children’s entertainment area and more. 


Located five kilometres out to sea, The Pointe enjoys cool sea breezes and stunning views. Its 1.5 km promenade is a destination in itself for residents and tourists to unwind at one of Dubai’s most exemplary locations or snap the perfect holiday pictures against the awe-inspiring backdrop of Atlantis The Palm – an iconic landmark that is a sight to behold, especially when lit up at night.   

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