In the heart of Dubai’s bustling Business Bay district lies Bay Avenue, a dynamic retail destination catering to over 25,000 residents and professionals residing in the Executive Towers. Spanning two levels and encompassing a vast 170,000 square feet, Bay Avenue boasts a vibrant mix of 191 retail and F&B outlets, including cafes, restaurants, shops, and essential community amenities.
Project Scope:
- Free Public WiFi
- Indoor/outdoor WiFi Roaming
- Branded User Experience Portal
- User Data Collection
- Bandwidth Management
- 24/7 EZELINK NOC Services
Enhancing the Retail Experience
Bay Avenue’s commitment to enhancing the shopping experience led Dubai Retail, the retail management arm of Dubai Holding, to partner with EZELINK. Together, they embarked on a project to provide high-capacity indoor and outdoor wireless coverage, coupled with a branded user experience, for Bay Avenue. This initiative aimed to elevate Bay Avenue’s retail offerings and provide shoppers with seamless connectivity and convenience in the bustling Business Bay locale.
Key Benefits:
- Customer Happiness
- Brand Recognition
- Increased Dwell Time
- Encouragement of Returning Visitors
- WiFi Analytics for Insightful Decision-Making
- Targeted User Announcements Based on Interests
Overcoming Challenges
The project encountered several challenges, including outdoor installation on the mall facade to cover the walkway, obtaining work permits, and adhering to strict timing as per mall management guidelines. Additionally, the project was executed during the COVID-19 pandemic, necessitating stringent safety measures to protect employees and prevent contamination of the work environment.
Bay Avenue’s successful implementation of high-performance public WiFi stands as a testament to its commitment to innovation and customer satisfaction. With seamless connectivity and an immersive shopping experience, Bay Avenue continues to redefine retail excellence in the vibrant Business Bay district.
