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    Published Date: 26-Dec-2019
The battle every day and hour: 2020 IT trends for hoteliers

Alexander Galochkin, founder and CEO of TravelLine (a developer of IT products and solutions for hoteliers), tells how hotels can catch a wave of trends so that next year they will not go to the bottom

2020 may be a landmark for the hospitality industry. Those hotels that manage to catch the necessary trends and organically join them will receive a serious advantage over their competitors. For mobile and flexible hotels, the next year could be truly explosive. At the peak, there will be three hotel trends: the search for new online sales sites, personalization and dynamic pricing. Let’s analyze them in detail.

New sites for sales appear

The IT giants Yandex and Google are entering into a serious battle for the hotel’s commission wallet . They have already launched new services with which guests can book rooms directly from the issuance – Google Hotel Ads and Yandex.Travel, which is built into Yandex.Directory.

They work like this: a person is looking for a hotel in a search engine, search engines show him booking options at different sites. From the computer, the client sees them in a special block on the right side of the screen, from the phone – just below the advertisement in front of the rest of the search results.

And if Google works as a classic meta-search engine, it sends the guest to the OTA website for booking (literally “Online Travel Agencies” – literally “online travel agencies”), in the travel industry it is commonly referred to as online aggregators of travel services like Booking.com, Expedia and etc. – “RBC Pro” ) or hotels, then Yandex plans to have the guest book directly from the Yandex.Directory page.

In both cases, the hotel will need to integrate its booking module with Google Hotel Ads and Yandex. Only those who use a serious IT system, and not a self-written program, can do this.

As for the pricing model, Google offers two options: CPC (pay per click) or CPA (reservation fee). CPC works like regular contextual advertising: there is a budget – there is a cost per click; you pay for everything, even if they are not converted to reservation.

In the case of CPA, Google begins to work as OTA. You pay a commission for the perfect reservation, regardless of whether the guest checked in or not. At the same time, you manage the interest rate yourself. How effective your work with Google will be depends on this. The catch is that if you choose a rate too low, then your hotel will most likely be shown in the backyards. On the first lines of Google displays those sites that bring him more benefits, in this case – OTA.

it works according to the percentage model and takes a commission only for those reservations for which guests stopped at the hotel. The ranking priority is given to the official hotel websites, so you won’t have to fight for attention with OTA.

Facebook announces the launch of its electronic payment system
Having chosen a convenient payment method, through the internal service, users will be able to transfer money to each other, donate to charity and make purchases on the Facebook social network and the Messenger application, and later on WhatsApp and Instagram

Facebook launches its own electronic payment service Facebook Pay, which can be used to pay on the social network of the same name, in the applications Messenger, WhatsApp and Instagram. This is stated in the blog of the company.

Users will be able to choose a convenient payment method, and the service will save the payment information so that it does not have to be re-entered each time. In addition, the company will launch a chat to support those who pay for purchases through the payment service. To activate it, the blog says, in the page settings in the application or on the site, you need to find the Facebook Pay function.

Most credit and debit cards, as well as a PayPal account, can be linked to the service. According to the company, the new service is based on the “existing financial infrastructure and partnerships” and does not intersect with the cryptocurrency project Libra Assosiation. 

Facebook notes that this week the service will be available to users of social networks and Messenger in the United States. Through the payment system, they will be able to donate to charity, make purchases in gaming applications, purchase tickets to events, as well as make individual payments in the social network messenger and transfer money for pages and companies to the Facebook Marketplace.

The company promises that over time it will make the electronic payment service available to more users and will expand the number of sites where it is used by adding Instagram and WhatsApp there.

According to the statement, the service will help make payments safer by encrypting card data and bank accounts, as well as using the company’s system to track cyber fraud. For added protection, Facebook offers users to add their biometric data (for example, a fingerprint) or password, reminding them that they do not have access to such information and do not store it on servers.

The Ministry of Communications did not support the idea of ​​blocking instant messenger users

The Ministry of Digital Development, Telecommunications and Mass Communications of Russia (the Ministry of Telecommunications and Communications) considers the bill to block users of instant messengers and email to be technically unrealizable and does not support it. This was reported by TASS with reference to the deputy head of the department Alexei Volin.

The Ministry of Digital Development, Telecommunications and Mass Communications of Russia (the Ministry of Telecommunications and Communications) considers the bill to block users of instant messengers and email to be technically unrealizable and does not support it. This was reported by TASS with reference to the deputy head of the department Alexei Volin.

According to him, the legislative initiative “violates the principle of network neutrality.” The Ministry of Communications believes that if instant messengers or mail services see the correspondence of customers, then they will leave in large numbers to foreign sites or start using a VPN.

In early October, a group of senators led by Andrei Klishas , chairman of the Federation Council committee on constitutional law and state building, introduced a bill to the State Duma that would block email users and instant messengers from distributing prohibited information.

As conceived by the authors of the document, such measures should work primarily against telephone terrorists. According to statistics cited by senators, false reports about the mining of buildings annually cost Russia half a billion rubles.

The bill establishes the term “messenger service organizer,” which includes Viber, WhatsApp, Facebook Messenger, Yandex.Mail, Mail.ru Mail, Rambler. Mail. According to senators, they should block their users from distributing prohibited information for 24 hours at the request of Roskomnadzor.




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