Dubai Retail partnered with EZELINK for high capacity indoor/outdoor wireless coverage and branded user experience for their prime retail project of Bay Avenue, located in the convenient and popular district of Business Bay.

Bay Avenue is a unique retail destination within the thriving Business Bay district. It serves a community of over 25,000 people living and working in the Executive Towers, covers more than 170,000 square feet across two levels, 191 retail and F&B outlets including cafes, restaurants, shops and essential community amenities.

PROJECT SCOPE

• Free Public WiFi
• Indoor/Outdoor WiFi Roaming
• User Data Collection
• Bandwidth Management
• 24/7 EZELINK NOC Services

Solution

EZELINK initiated the work with detailed site survey, providing a thorough analysis of the wireless environment, the existing IT infrastructure and the architectural structure of Bay Avenue. The analysis confirmed the challenges, including the competing private networks throughout the building.

Considering these requirements, the report concluded that ceiling-mounted EZELINK AC600P access points for indoor coverage and outdoor EZELINK AC1350 access points and Managed PoE+ Switches will provide an ideal solution.

The Mall WiFi network was deployed with 32 indoor access points, 14 outdoor access points to cover the outdoor area. EZEMALL solution specifically designed for the shopping malls and commercial areas, deployed to obtain the customers insights, capturing the user interests and contact information gives the mall management opportunity to target its customers with exclusive special offers and promotions.

The solution is fully managed and supported by the EZELINK, 24/7 helpdesk to deal with any end user technical queries. The project is delivered on a short turnaround during the most challenging time. After delivery also ran post installation audits, optimization testing, and made the rectifications.

Result

The shopping mall attracts huge number of visitors every day, with up to 25,000 shoppers visiting every month, free public wifi enhances the shopping experience by covering the entire venue and providing uninterrupted internet access especially in sitting and recreational areas. The mall visitors can enjoy connecting with loved ones using social media apps, sharing the pictures, streaming videos and browsing the websites

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