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United Arab Emirates

Dubai | Abu Dhabi

Saudi Arabia

Riyadh | Jeddah

Qatar

Doha

Oman

Muscat

Bahrain

Manama

dubai-taxi

RTA Taxi Passenger WiFi & Tracking Solution

PROJECT STATS

  • Total Taxis: 9,500
  • Users per Mnth: 2 Million
  • Completion Time: 10 Months
  • Man-Days: 45

INDUSTRY

  • Transport

PROJECT SCOPE

  • Guest WiFi
  • Fleet Management
  • WiFi Monetization
  • Tracking and Monitoring
  • Taxi Meter Integration
  • User Data Collection
  • Bandwidth Management
  • 24/7 NOC Services

EZELINK accomplished the RTA’s Tech Taxi initiative to drive the digitization of taxi services in Dubai.

EZELINK collaborated with 1247 Media and Emirates Integrated  elecommunications Company (du) to offer free Wi-Fi across 9,500 RTA taxis in Dubai as part of Dubai Government’s vision of Smart  ity. ‘Tech Taxi’ initiative provides free Wi-Fi in all taxis  enabling riders to connect to the service via WiFi UAE network using their smart devices.

This initiative is the first of its kind worldwide. It offers a range of consolidated digital services under one link. It epitomizes the keenness of Dubai Government to realize the Smart City initiative as well as several strategic goals of RTA namely: Smart Dubai, People Happiness and Advance RTA.

Khaled Al Awadi Director of Transportation Systems

Features

Public transport Wi-Fi solution provided with the customized captive portal and the ability to allocate bandwidth for the  assengers at a pre-defined rate and discourage unwarranted downloads that might gobble data speed. This ensures fair usage and helps the administrator manage speeds. Other policies defined by the administrator like discontinuing access after a set time, load balancing, group based policies can enforced. There is also an SMS/OTP verification procedure established to help capture the
correct details of the user.

Challenges

The technological complexity of carrying out such a major stature of work up to 9,000 vehicles across different franchises was daunting and required highly detailed planning. Despite the difficulties, the EZELINK team mobilized the core integration of telco partner in only four months to deliver the required services. In addition to the very tight deadline for completing the installation, the other major obstacle to overcome was the limited time available from the busy schedule of Taxis on a daily basis.

Deployment

In just 9 months, EZELINK deployed the Wi-Fi service and GPS across all the vehicles in 2 phases and launched the service telecom partner had appointed it to deliver, enhancing the daily journey experience for millions of commuters. This involved installing 4,000 transport routers in first 4 months and delivering rest of the 5,500 remaining vehicles in 5 months including testing & troubleshooting.