
PROJECT STATS
- Users: 25,000
- Total Area: 170,000 sq ft.
- Retail Units: 19
INDUSTRY
- Hospitality
PROJECT SCOPE
- Free Public WiFi
- Indoor/outdoor WiFi Roaming
- Branded User Experience Portal
- User Data Collection
- Bandwidth Management
- 24/7 EZELINK NOC
Overview
Nestled along the shores of the Arabian Gulf, Madinat Jumeirah Resort in Dubai sought to elevate its guest experience by delivering flawless outdoor WiFi connectivity—specifically along its scenic beachfront. With an unwavering commitment to excellence, the resort partnered with EZELINK to deploy high-performance outdoor WiFi infrastructure that could meet luxury standards without compromising aesthetic integrity or safety.
This implementation not only served Madinat Jumeirah but set a benchmark for future deployments across the Jumeirah Group’s iconic properties, including Burj Al Arab, Jumeirah Beach Hotel, Al Qasr, and Al Naseem Hotel.
When new technologies emerge, we assess their performance at Madinat Jumeirah. If proven successful, these solutions are rolled out across our other properties.
— Prasanna Pattabiraman, Assistant IT Manager, Madinat Jumeirah
The Challenge
EZELINK’s team faced several design and technical challenges during deployment:
Aesthetic & Structural Integration
No equipment could be installed on movable or flexible furniture.
Installation on custom poles was discouraged.
Hardware had to be mounted discreetly on permanent structures like trees, huts, or kiosks.
Performance in Harsh Outdoor Conditions
Power loss mitigation across 3km of beachfront.
WiFi congestion management during peak guest usage.
No existing infrastructure for easy deployment.
Safety & Regulatory Compliance
Initial deployments on hut rooftops raised safety concerns.
Alternative mounting strategies had to be approved and tested.
Outdoor WiFi Solution
After comprehensive site surveys and consultations, EZELINK delivered a custom solution centered around its high-performance EZEAC1750 outdoor access points.
Deployment Highlights
Access points strategically installed at optimum locations across the beach.
Infrastructure designed for minimal signal loss and high reliability.
Network optimized for high-density usage during peak hours.
Built-in redundancy and power efficiency in cabling architecture.
Key Features of EZEAC1750
Dual-band performance with up to 1.4 Gbps on 5GHz.
Dustproof & Waterproof—engineered for outdoor durability.
Transmit power up to 28 dBm for extended coverage.
SSID-to-VLAN tagging and secured guest network options.
Real-time application visibility & control.
Compatible with EZELINK’s indoor WiFi controller for unified management.
Implementation Strategy
Site Survey & Design
Conducted detailed walk-throughs of the 3km stretch.
Evaluated structural integration options on non-invasive permanent fixtures.
Infrastructure Optimization
Created a power-efficient cabling architecture to prevent outages.
Maintained consistent signal strength through smart access point distribution.
Staged Deployment
Rolled out in phases with constant testing and adjustments.
Ensured non-disruptive installation with safety as a top priority.
Outcome & Benefits
The final deployment resulted in a robust and aesthetically discreet WiFi network that delivered the following benefits:
Seamless guest connectivity on the beach—supporting mobile, tablet, and laptop usage.
Improved guest satisfaction scores attributed to enhanced digital access.
A blueprint for future rollouts across the entire Jumeirah Group.
Reduced maintenance overhead with a weatherproof, scalable solution.